Warming
Campaign-ready vs inbox placement
Campaign-ready is an informational flag that a mailbox has finished its usual 14 days of warming. It is not a lock and not a measurement of placement. Inbox placement is shown separately, and you can send cold whenever you choose.
Two different things
Two numbers sit next to every warming mailbox, and they are easy to confuse.
- Campaign-ready is a calendar flag. A mailbox is marked campaign-ready once it has completed 14 days of warming. A mailbox on the no-ramp profile is marked ready straight away, because that profile exists for mailboxes that already have sending history.
- Inbox rate is a measurement. Real inboxes at Gmail, Outlook and Yahoo report where warming mail landed, and the dashboard shows the share that reached the inbox, not promotions or spam.
Neither one is enforced. EmailPal does not stop you picking a mailbox in a campaign, launching, or sending because of either. The picker shows Warming up and the launch checklist warns that sending cold now may hurt deliverability. That is all it does.
Why show a flag at all
Two weeks of warming is the standard guidance for a fresh mailbox. The flag tells you at a glance that a mailbox has been through that much warming, and it is set at 14 days on every ramping profile, including the accelerated one. It says nothing about whether the mail is landing in the inbox, which is why the inbox rate and health score sit beside it. When is a mailbox ready to send? is the operator checklist that uses both.
A mailbox that spent 14 days landing in junk is past the flag and still not in good shape. Look at the inbox rate, not only the day count.
Typical ramps are guidance, not rules the product enforces:
- Standard profile (fresh domain): starts around 2 a day and reaches the ceiling after about 14 days
- Accelerated profile (aged domain or mailbox already sending): starts around 5 a day and reaches the ceiling in about a week. Campaign-ready is still flagged at 14 days.
- Warming profiles are yours to set, including one with no ramp
- Pre-warmed listing: we only list addresses after 14 days of warming, so you inherit the measurement
EmailPal's warming engine has spam rescue and weekend throttling so we are not pouring volume into spam. Email warming by EmailPal ($0.60/mo).
What the dashboard is showing
- Inbox rate: share of recent warming messages that landed in the inbox, not promotions or spam
- Health score: a rolled-up view of that rate
- Slow-Ramp / blocked: placement collapsed or authentication or credentials failed. Fix the cause. Do not "push through."
Pausing warming resets progress. Enable, pause or resume warming.
FAQs
Can I send before it says campaign-ready?
Yes. Nothing in the software stops you. The flag is advice. The filter on the other end looks at your recent history, and a mailbox that has not been warmed has little to show it.
Why do pre-warmed inboxes skip this wait?
The wait already happened on our pool: they are only listed after 14 days of warming. You inherit the measurement. Start at the recommended 15 cold emails a day per inbox so you do not erase it on day one. What "pre-warmed" means.
Other tools say ready at a different point.
Each tool defines ready differently. Look at the inbox rate on the mailbox you are sending from, which is measured at real providers.
Does campaign-ready mean I can send at full volume immediately?
No. Campaign-ready is only a calendar flag. The recommended default is 15 cold emails a day per inbox, and the hard cap is 100 a day. Still verify the list. Still keep the first mails plain.
Need More Help?
Email warming by EmailPal or What is email warmup and how it works.