Sequencer

Create a campaign in EmailPal

How to create a campaign in EmailPal's own sequencer (Engage), set it up, launch it, and pause or diagnose it. Nothing sends until you launch.

The campaign launch checklist

What the Ready to launch checklist blocks on, what it only warns about, and how to clear each item before you start a campaign in EmailPal.

Steps, waits and A/B variants

How to build a sequence in the EmailPal editor. Up to 10 steps, waits in minutes, hours or days, up to 6 variants per step, plus variables, fallbacks and spintax.

Campaign schedules and time zones

How schedules, sending windows, start and stop dates and time zones work in EmailPal campaigns, including what happens when a campaign has more than one schedule.

Campaign sending limits and mailbox rotation

How many emails a campaign actually sends. The campaign daily limit, each mailbox's own cap, pacing gaps, and how campaigns share mailboxes.

Auto-pause on bounces

When EmailPal pauses a campaign for you. The bounce pause, its threshold (5% by default, adjustable from 0.5% to 5%), the 200-send minimum, how to opt a campaign out, and how to fix the cause and resume.

Lead states and stop rules in a campaign

What each lead state means in an EmailPal campaign, and the rules that stop a sequence when a lead replies, unsubscribes, bounces or when a colleague at the same company replies.

Campaign analytics and click tracking

What the Analytics tab of an EmailPal campaign shows, how click tracking works, and why open tracking is deliberately not offered.

Set up a tracking domain

Use a hostname on your own domain, such as links.yourcompany.com, for campaign click tracking. How to add it, the CNAME record, the verification statuses, and how to assign it to a mailbox.

The global blocklist and unsubscribes

How the workspace blocklist keeps addresses and whole domains out of every campaign, how to add automatic block rules, and what happens when someone unsubscribes.